Trade is becoming faster, simpler, more accessible, and more efficient.

Global trade is rapidly digitalizing every day. In this transformation, we are witnessing not only a change in the products but also in how sales are made.

Automated sales technologies are transforming business processes across a wide range of industries—from vending machines and coffee & beverage systems to self-service solutions, digital payment infrastructures, smart shopping technologies, and user experience solutions.

Trade Automatic stands out as a symbol of this transformation.
Because this theme delivers two powerful messages at once:

Trade is automating → Vending, self-service, digital payment, and shopping technologies are accelerating business processes.

Processes are simplifying → Consumer-friendly, practical, and easily accessible solutions are taking center stage; distributor agreements and global business connections are being established more easily.

The VENDIST event, taking place as part of the ATRAX Fair in Istanbul from January 15-17, 2026, will bring this vision to life.

Thanks to Istanbul’s strategic power, new trade routes and business opportunities are shaping up here, reaching a wide geographical area—from Europe to the Middle East, from North Africa to Central Asia.